Amidst the widespread casualties caused by the COVID-19 pandemic this 2020, entrepreneurs are having a challenging time in showcasing their products or services online. This way of selling becomes arduous, considering there are many competitors that are at the top ranks of virtual merchandising. Small businesses are being shadowed by these notorious enterprises because there are only a few people who discover their page.
For this reason, companies that offer help with Search Engine Optimization (SEO) began to rise in the business industry online. Through SEO, maximizing the web traffic of your website is no longer an unsolved case by guaranteeing that the webpage emerges on the top or high lists of results.
Electronic Shelf Labels (ESL) began to sync with the rise of SEO. ESL is a system utilizes by retailers for displaying product pricing on shelves. Once the cost of a commodity change, the one displayed on the webpage shelves will automatically change from the central control server: ESL systems also use LCDs to make sure consumers visiting their site can see the alterations in the prices.
Thanks to the LCDs and the wireless communication network, the ESL system is the perfect solution for luring potential consumers. It can be a benefitting material to online sellers – most especially when there are ongoing sales promotions that a company’s page has.
Customers are always quick to purchase when there bundles and sales – since it is one time and very limited. That’s why merchandises from small to big ones utilize these strategies to remain in the limelight or be known in the line of business. The ESL system can encode the prices of the product and the available quantities should be given immediately to update the consumers.
For more information regarding the benefits of Solum Newton – which is an ESL system, read the infographic below brought to you by Solum, the most recognized metal shelf label holders:
