If you are a small business owner and are not yet using SEO online marketing techniques, it is something that you should consider. The benefits of search engine optimization are many. You will be happy you invested in it once you start seeing these benefits.
So, how exactly will you benefit from SEO marketing? First of all, SEO can help bring higher close rates. Studies show that an average of 14.6 percent close rate is achieved from search engine optimization leads, compared to 1.7 percent close leads that are achieved from outbound leads. Using outbound or cold leads (reaching out to customers) often results in lower conversion rates. But with search engine optimization leads (where a customer makes the actual research of your product or service) there is higher conversion. This is because the individuals that are making their research online already have a specific requirement as well as purpose in mind.
Another benefit of using SEO online marketing techniques is that they lead to a higher conversion rate. The good ranking of your company website on any search engine websites can lead to high conversion rates. This is because your target market will be more aware of you provided that you maintain your top position. As more and more customers become more familiar with your brand and as their knowledge about your products and services increase, there is a high chance for customers to close the deal with you.
Last but not least, SEO online marketing techniques can promote better cost management. Inbound leads can actually lower the cost of lead generation by 61 percent compared to outbound leads. Search engine optimization lowers the cost of advertising your business. If you already have a top ranking, you do not need to pay per click or advertise your page. Provided that internet users click your search links, you will continue to stay above the rest of the search results.